|
Favorits •
Web Domain Directory •
ODP •
Annuaire FR •
Directorio ES •
Directory EN •
Diretório PT •
IT Katalog •
Czech Katalog •
Polski Katalog •
Maps •
Satellite Photos •
View Card
|
||
|
|
Site Promotion |
|
|
| ||
 |
Can What You Dont Know About Web Analytics Hurt Your Site? Yes is an Understatement!
Web analytics. Don't worry, it's not as boring as it sounds. You may know the concept by another name, such as Web analysis, site traffic statistics, visitor statistics, site hit reporting, Web tracking, Website metrics or various other terms. Web analytics is basically a technical term for methods to monitor your site traffic and usage, ranging from simple hit counters to advanced Web site traffic reporting. I like the term, Web analytics, because it sounds important. And with good reason -- it is extremely important to the survival of any Website. Before we go any further into our subject, I first need to ask a few critical questions that I wish I had been asked a few years ago ... Do you know how many visitors your site had yesterday, or last week? Not generic "hits" but actual page views? Do you know what keywords are used by your site visitors to find you? Are you aware of which search engines visitors use to find your site? I hope your answer is yes. If not, you are missing out on vital information needed for your Website to perform. A Website does not do much good others do not see it. You need site traffic ("visits") to sell your product, convey your message, offer your support, etc. It is a fundamental truth that without visits to your site you might as well not have it online. The entire purpose of a Website is to be viewed! Site owners spend countless hours with search engine optimization (SEO) and various site marketing strategies. Many of us invest important dollars to pay for advertising; others spend priceless time rather than money to boost traffic numbers, seeking to increase their ROI (return on investment). But, do you know whether your efforts are getting results? This is where Web analytics steps up to the plate and bats a homerun. By using a good, real- time site tracking service or tool, you will be able to see what strategies actually pull visitors to your site, what pages are viewed, whether your content calls your visitors to action and how effective your efforts are. To get all the vital statistics, you want an analytics site that offers more than "hits." You need more comprehensive information to really get an advantage and to truly track your marketing efforts. If you want to avoid software hassle or set up headaches, look for a hosted analytics service. I have found many advantages of hosted analytics over log-based versions. Log analyzers are not typically real-time and require access to server logs and software downloads (time, expense and headaches I don't need). I want a click-and-read system, and this is where hosted solutions appeal to me. I log-in and all my reports are immediately available, allowing me to adjust my marketing or content in real time. When you are looking for a good hosted analytics service there are a few minimum features you want to be sure are included, such as visitor traffic numbers, per hour, day and month; referral links, which show you the link someone used to get to your site (this is great when you do link exchanges and shows you what search engines have you ranked); and page popularity, to allow you to see what pages in your site are visited most. There are many other features available, but these are the important basics. The beauty of Web analytics is that there are many incredible tools that offer invaluable information such as Clickstream (Click Path) reports, page Visit Duration, and if you can find a site that offers search engine statistics, you have found a potential marketing "goldmine," especially when using "pay per click" advertising. With this type of real-time statistical data available on demand, you will no longer waste time -- you will clearly see your effective site marketing efforts, increase your ROI and have what you need to see solid results. Without accurate and timely visitor statistics, your marketing and SEO efforts are working blind. A solid hosted Web analytics report solution removes the blinders and gives you a clear path for optimizing your site marketing time and efforts. Can you really afford to miss out on such a valuable, vital tool? Copyright 2005 Cherie' Davidson is content and marketing manager for VisiStat.com (http://www.visistat.com). VisiStat is a detailed, real-time site traffic and Web analytics report service that is focused on ease of use and user-friendliness. VisiStat's goal is to help site entrepreneurs make the most of their site marketing and search engine optimization efforts -- to be a virtual "goldmine" for marketing. Learn more at http://www.visistat.com or write Cherie' at cherie@visistat.com
MORE RESOURCES: |
|
|
|
RELATED ARTICLES
Building Online Visibility: A Three-Point Plan For Any Business The latest trend in online marketing focuses on local search. While there are plenty of business site directories that act like online telephone directories, local search is more than a telephone directory or classified ad site. Seecrets on Website Promotion: Results of Open Source Marketing Plan after 2 Months This author's open-source marketing plan, as announced on June 29, 2005, is mainly for small and medium-sized businesses. By keeping it simple, this author hoped it can be useful to businesses with a limited budget, can get "more bang for the buck". I Have A Web Store?? So What? Just because you put up a web store doesn't mean people will come, take a look and then give you their hard earned dollars. The most successful e-commerce sites have systems in place that entice people to come and buy-again and again. Secret PopUp Technique - Can Drive Thousands Of Targeted Visitors To Your Web Site I think you all know that buying pop ups in bulk is a pretty useless way to get targeted traffic to your website. You know the ads 10,000 hits for 30 bucks. How to Make Your Website Sticky! Five Nifty Ways to Make Your Site Sticky!'Stickiness' is one of the most overlooked aspects of site promotion. Webmasters, jump thru hoops to optimize their sites for the search engines, work like mad to find the right keywords, and double over backwards to build links. Online Promotional Strategies For Start Up Entrepreneurs As a small business owner are you looking at promotional strategies that could, while giving you a steady stream of prospects can also save costs?Do you know that thousands of website owners use few simple techniques to generate targeted visitors to their websites without spending a penny on advertising? Yes. It is the webs most well kept marketing secret. How To Get Your Visitors To Tell A Friend Does your website offer visitors a quick and easy way to recommend it to a friend? If not, you're missing out on a potential gold mine of free traffic.The benefits:Automated website promotion. Make Sure The World Sees Your Website You have spent hours creating a HTML masterpiece, you have posted it to your web host and showed your friends and family your work of art. As much as your friends and family love your new website your site will not be pulling in any profits for you unless the rest of the internet world knows it even exists. Website Promotion Internet Marketing Will Keep You On Top Website promotion Internet marketing is perhaps the most important part of your Internet sales strategy. Without creativity, your website can get lost among the thousands of options awaiting surfers online. How to Set Up Your Own Free Ad-Tracking Links and 7 Reasons Why You Want To! Any time you use a URL in an Article, Web Page, Classified Ad, Pay Per Click ad or anyplace else you should always use Ad = Tracking Links. Not only will this Article show you how to build your own Ad-Tracker in 2 simple steps it will also tells you 7 reasons why you should always use Ad-TrackersBuilding a Tracking Link is as Simple as using a Free Web Site Counter with a Meta Tag Refresh Link. Website Promotion: 10 Nitty-Gritty Tactics To Increase Your Orders If you master these nitty-gritty website promotion tactics, you'll be able to increase orders at your website:1. Express the same views as your target audience. Internet Promotion: 10 Incredible, Intriguing Ways To Increase Your Profits Are you making money from your website?Will you like to increase your profits?If yes, then pay a close attention buddy.Have I got good internet promotion secret news for you?1. Internet Directories to Improve Link Popularity Description: one way of jumpstarting you link campaign is to get directory links. Building links, by listing your website in the search engines and directories, is one way of increasing your link popularity, especially if yours is a new site or one with no inbound links. Internet Freebies and Cheapies to Help You Grow Your Business Do you dream of running your own business? Well, get ready to make that dream reality. The internet has leveled the playing field so that just about anyone can bring in big bucks doing what they love. How to Get Hundreds of Links to Your Site If you are website owner and you have begun exchanging links, you know how time consuming -- and time-wasting -- it can be. On the other hand, you don't want to give up on the process because you might actually unearth the occasional valuable link partner. 5 Innovative Ways To Advertise Your Web Site 1. Directory Linking Create a directory of web sites on a specific topic. Ten Reasons Why People Dont Buy From You Here's ten simple yet POWERFUL ideas for you to reflect on. This will help you adjust your marketing strategies. Online Advertising: Three Smart Online Advertising Secrets To Promote Your Online Business The shortcut to succeed in business is to do what those who have succeeded did.Below are three smart online advertising secrets you can use now to ensure your success. Three Ways to Market Your Web Site Effectively 1. Tell people you have a siteThis might seem blindingly obvious, but it's remarkable the number of people that don't promote their Web site addresses. Web Advertising: 5 Uncommon Ways To Generate Online Business Ideas Success in business thrives on ideas.The more creative you're the more you'll succeed in business.
|